CCC
MAR 2023
BRAND
DESIGN
Overview
Credit Card Cowboy is a consulting firm specializing in credit cards and points. This project was a reinvention of CCC's visual identity.
Accomplishments
Enhanced CCC's visual identity, effectively representing the current brand while elevating it to the next level.
Responsibilities
I designed the primary and secondary logo, updated typography, and developed brand guidelines to ensure consistency across various platforms.
Process
Credit Card Cowboy, a consulting firm run by a friend who had significantly helped me with flight bookings using points, needed a fresh visual identity. This project was a great opportunity for me to delve into logo design for the first time.
The rebranding process was straightforward since Evan already had a color palette and examples of logos he liked. My task was to create a visual identity that felt cohesive and unique. The primary logo presented a challenge due to scaling issues with the credit card depiction, but embracing a more stylized approach ultimately led to a successful design.
The secondary logo featured a playful credit card with a cowboy hat, adding a charming touch to the brand. I also updated the typography to complement the new logos and enhance the overall brand cohesion.
CCC
MAR 2023
BRAND
DESIGN
Overview
Credit Card Cowboy is a consulting firm specializing in credit cards and points. This project was a reinvention of CCC's visual identity.
Accomplishments
Enhanced CCC's visual identity, effectively representing the current brand while elevating it to the next level.
Responsibilities
I designed the primary and secondary logo, updated typography, and developed brand guidelines to ensure consistency across various platforms.
Process
Credit Card Cowboy, a consulting firm run by a friend who had significantly helped me with flight bookings using points, needed a fresh visual identity. This project was a great opportunity for me to delve into logo design for the first time.
The rebranding process was straightforward since Evan already had a color palette and examples of logos he liked. My task was to create a visual identity that felt cohesive and unique. The primary logo presented a challenge due to scaling issues with the credit card depiction, but embracing a more stylized approach ultimately led to a successful design.
The secondary logo featured a playful credit card with a cowboy hat, adding a charming touch to the brand. I also updated the typography to complement the new logos and enhance the overall brand cohesion.
CCC
MAR 2023
BRAND
DESIGN
Overview
Credit Card Cowboy is a consulting firm specializing in credit cards and points. This project was a reinvention of CCC's visual identity.
Accomplishments
Enhanced CCC's visual identity, effectively representing the current brand while elevating it to the next level.
Responsibilities
I designed the primary and secondary logo, updated typography, and developed brand guidelines to ensure consistency across various platforms.
Process
Credit Card Cowboy, a consulting firm run by a friend who had significantly helped me with flight bookings using points, needed a fresh visual identity. This project was a great opportunity for me to delve into logo design for the first time.
The rebranding process was straightforward since Evan already had a color palette and examples of logos he liked. My task was to create a visual identity that felt cohesive and unique. The primary logo presented a challenge due to scaling issues with the credit card depiction, but embracing a more stylized approach ultimately led to a successful design.
The secondary logo featured a playful credit card with a cowboy hat, adding a charming touch to the brand. I also updated the typography to complement the new logos and enhance the overall brand cohesion.